Client
Pistoia Alliance
Brief
The mission of the Pistoia Alliance is to drive collaboration and empower organisations to work together to achieve advances and breakthroughs in science.
I was asked to refresh the existing branding to provide a bold new look and enable more consistent communication across both their digital and print platforms.
Results
The original logo was based on a spire in the Italian city of Pistoia where the alliance was founded. I refined the logo and used the spire to create an eye-catching graphic which, alongside bold use of photography, creates a new, distinctive look.
The branding toolkit included a carefully selected colour palette, defined typography, development of icons and infographics plus a library of imagery to allow them to creatively manage their brand going forward.
"Lucy is easy to work with, professional and creates a highly expert result. She has been involved in our rebranding work and has listened to our needs, requirements and feedback openly and collaboratively. It has been a pleasure working with her."
Becky Upton PhD, President
Pistoia Alliance