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Leading Edge

Website, Brand Development, Icons, PowerPoint Templates and Illustration

Leading Edge are a Construction and Environmental Market Research company. They simply had a plain typographical logo with no styling or supporting graphics to develop their personality and enable consistent communication.


I developed a website and brand language which consisted of
an illustrative style to reflect construction through geometrical shapes and dynamic perspectives.

I also designed a set of icons to define each service, a colour palette and PowerPoint templates to enable creative and consistent presentations to their customers.

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