Client
World Young Chef Waiter Mixologist. A global competition awarding young talent in the hospitality business

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Brief 

Rebrand the competition to create a distinctive identity and a consistent look across all assets used by participating countries. 

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Solution 

The 'Y' for 'Young' is created out of 3 lines to represent the competition sectors of chef, waiter and mixologist. A distinctive blue is used throughout as well as linear grid lines reflecting the icon style. The new branding has been applied to assets including presentation decks, emails promoting each competition as well as signage used at the country finals.